A number of business owners—both small and large-scale—are looking for lucrative opportunities to start a business on Amazon. As per a study report, Amazon India is expected to contribute to as much as 20 percent of the total growth of Amazon in the coming years. This implies that launching a business with Amazon India can put your entrepreneurial skills ahead of the curve while allowing you to capture something bigger.
Why Amazon India?
Amazon India offers great opportunities for both businesses and sellers in the country. Active sellers on Amazon India range from microbusinesses to large-scale businesses. As a matter of fact, India boasts the highest number of microbusiness sellers on Amazon in comparison to other marketplaces across the globe. Among international Amazon sellers, India is one of the leading places to give your business a boost in the e-commerce domain.
Top 4 Benefits of Selling on Amazon India
1. Rapidly Growing Marketplace
India features the second fastest-growing Amazon marketplace—right after Amazon US. The growth numbers speak for themselves:
- 2016: Around 100,000 sellers on Amazon India
- Current: More than 800,000 active sellers
- 2025 Goal: Amazon aims to reach 10 million sellers on Amazon India
The overall rate of new sellers joining the marketplace is increasing day by day as businesses unveil the benefits offered by the platform. Since approximately 95 percent of businesses in the country are micro-businesses, these tend to dominate the Amazon India landscape, creating a vibrant and diverse seller ecosystem.
2. Access to Millions of New Customers
Amazon.in provides unparalleled access to a massive customer base:
- 100+ million registered users across India
- 300+ million monthly website visits
- Growing middle class with increasing purchasing power
When you sell on Amazon India, you significantly increase your overall reach while pitching your products to thousands of new customers almost every day. This exposure is particularly valuable for small businesses looking to expand beyond their local markets.
3. Minimum Barriers to Entry
Getting started on Amazon India is straightforward and accessible:
- Simple registration: Almost anyone can become a registered seller
- Basic requirements: A dedicated bank account and important ID documents
- No massive upfront investment: Start small and scale as you grow
- Flexible selling options: Choose between individual or professional seller accounts
Unlike traditional retail, which requires significant capital for storefronts and inventory, Amazon India allows you to start your e-commerce journey with minimal barriers.
4. Amplify Your Sales Potential
The sheer volume of transactions on Amazon India creates incredible opportunities:
- 150,000+ orders daily: Approximately one order every second across the platform
- Repeat customer potential: High-quality products lead to repeat purchases
- Cross-selling opportunities: Amazon’s recommendation engine helps expose your products to relevant customers
- Prime membership benefits: Tap into millions of Prime members who shop more frequently
When you offer top-quality products and excellent customer service, you can build a loyal customer base that generates consistent revenue.
Success Stories
More than 4,000 sellers have already surpassed the mark of INR 10 million (1 crore) in overall sales on Amazon India. These success stories span various categories—from handcrafted goods to electronics, from fashion to home décor—proving that with the right products and strategy, significant growth is achievable.
Conclusion
Selling on Amazon India can be highly profitable when you have the right products and follow a strategic marketing approach. The platform’s rapid growth, massive customer base, low entry barriers, and high transaction volume make it an ideal marketplace for entrepreneurs at any scale.
Ready to start or optimize your Amazon India selling journey? Sign up with HappySellers to access essential tools and tips that will help you succeed as a seller.
