The use of Tag Loop by Myntra is one of the most important changes in the e-commerce operations when it comes to the authentication and supply chain management of products. Through this post, you will be enlightened about the requirement for capturing Tag Loop Codes, detailing its purposes, applications and expected impact on sellers and consumers alike.
Myntra Tag Loop Illustration
Overview of Myntra’s Tag Loop Requirement
Myntra has introduced mandatory Tag Loop codes for selected products to improve authenticity, traceability and reduce fraud. This section explains the purpose, implementation, seller/consumer impact and practical guidelines for Tag Loops on Myntra.
Purpose & Implementation
Myntra’s Tag Loop program is designed to strengthen product authenticity, streamline supply chain tracking and target higher-risk categories first.
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Enhance authenticity & security : Tag Loops act as tamper-evident identifiers to discourage counterfeits and fraudulent returns.
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Streamline supply chain : Scannable Tag Loops enable tracking from warehouse to customer and back for returns.
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Selective rollout : Initially mandatory for high-value, easily replicable or high-return categories; scope may expand based on effectiveness.
More about Tag Loops
A Tag Loop is a unique, scannable identifier attached to a product. Each Tag Loop contains a one-time code that must be scanned and recorded when packing the item.
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Tamper-evident plastic construction to indicate if an item has been opened or used.
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Unique, scannable code stored in the warehouse management system against the order line item.
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Enables traceability without opening packaging, aiding authentication during returns.
Impact on Sellers & Consumers
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Sellers: Requires a change in packaging workflow (attach & scan); improves compliance and reduces fraudulent SPF claims when followed.
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Consumers: Increases confidence in product authenticity and provides a clearer returns verification process.
Future outlook
Tag Loops will start with selected categories and may expand based on pilot results and stakeholder feedback. Continuous updates to the system will improve effectiveness and coverage over time.
Understanding Tag Loops
Tag Loops are security-focused identifiers used across logistics and product management. They function as inalterable seals and unique identifiers to ensure traceability from dispatch through delivery and potential returns.
The importance of Tag Loops
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Prevent frauds such as wardrobing and counterfeit returns.
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Improve supply chain management and traceability.
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Increase customer trust in product authenticity.
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Simplify and speed up returns verification and dispute resolution.
When Tag Loops go missing : Consequences
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Loss of eligibility for Seller Protection Fund (SPF) claims for items missing Tag Loops.
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Logistics and verification hurdles due to inability to trace or authenticate items.
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Reduced customer satisfaction when items arrive without Tag Loops.
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Operational delays and potential reputational impact for sellers and the platform.
Myntra product categories with Tag Loop requirements
Tag Loops are mandatory for specific categories identified by Myntra. Sellers must understand eligibility and follow the attachment and scanning procedure to remain compliant.
Checking eligibility for Tag Loops
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Go to the partner portal : Access Reports : Operational Reports.
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Download the Seller_listing_report and filter column A for eligible categories.
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Refer to columns A, E, H, I, J or K for more details about eligibility and category mapping.
Typical eligible categories include electronics, luxury goods, high-end apparel and products with high return rates or replication risk.
Implementation phases
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Pilot phase : select style IDs, test the process, identify challenges and refine procedures.
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Style selection : choose styles by value, return frequency and fraud susceptibility; monitor closely.
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Expand gradually based on pilot learnings and stakeholder feedback.
Packaging phase
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Attach the Tag Loop securely so it is visible and scannable before packaging begins.
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Scan the Tag Loop and record it against the order line item in the warehouse system; verify before dispatch.
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Ensure packaging protects both the product and the Tag Loop to avoid damage during transit.
Tag Loop uniqueness
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Each Tag Loop has a unique code tied to a single order, enabling precise tracking and authentication.
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Tag Loops are one-time use:codes cannot be reused for another product.
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Help verify returned products are the exact items originally shipped, speeding dispute resolution.
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Improve inventory accuracy and reduce errors in warehouse records.
How Tag Loops combat fraud
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Prevent wardrobing : tamper-evident seals discourage use-and-return abuse.
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Reduce counterfeits : make product authentication straightforward for platforms and buyers.
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Increase traceability : unique codes track the product lifecycle from warehouse to customer and back.
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Boost customer confidence : visible Tag Loops signal authenticity and secure handling.
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Data insights : movement and return data can inform quality and supply chain decisions.
Tag Loops & Seller Protection Fund (SPF) claims
Correct use of Tag Loops affects SPF eligibility. Sellers who fail to attach or scan Tag Loops risk claim rejections and operational delays.
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SPF eligibility requires compliance with Tag Loop procedures for applicable categories.
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Non-compliance can lead to delayed or rejected claims and bookkeeping issues.
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Following Tag Loop rules improves documentation and claim success rates.
Frequently asked questions (FAQ)
1. What is a Myntra Tag Loop?
A secure, scannable code tag attached to products before packaging to ensure authenticity, accountability and traceability.
2. Why has Myntra introduced Tag Loops?
To reduce fraud, raise product authenticity and improve supply chain integrity.
3. Are Tag Loops required for all products?
No : currently required for selected high-value, high-return or easily replicated items.
4. What if a Tag Loop is not scanned during packing?
Failure to scan can result in SPF ineligibility and verification/traceability issues for the seller.
5. Can a Tag Loop be reused?
No : each Tag Loop code is single-use and tied to a specific order line item.
6. How do Tag Loops impact returns?
Tag Loops simplify verification by showing whether a returned item is the same authentic product that was sent.
7. What if a Tag Loop is damaged or missing?
If damaged or missing, assign and scan a replacement Tag Loop before packing; follow Myntra:s replacement guidelines.
8. Are there penalties for non-compliance?
Yes : non-compliance can affect SPF claims, lead to operational penalties and increase dispute risk.
9. What future improvements are planned?
Planned enhancements include better tracking, improved warehouse integration and broader category coverage.
Critique & suggested improvements
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Address potential scanning glitches with regular system maintenance, software updates and backups.
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Reduce non-compliance through staff training on attachment, scanning and record updates.
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Integrate Tag Loop steps into existing workflows after a workflow analysis to avoid disruption.
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Educate customers about Tag Loops via FAQs, product descriptions and after-sales messages.
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Create a feedback channel for continuous improvement based on seller and buyer input.
Tag Loop guidelines for return handling
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Ensure Tag Loop is intact and matches the recorded code during return inspection.
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If missing, perform additional quality checks and document discrepancies for investigation.
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Maintain return records with Tag Loop status to support SPF and dispute resolution.
Alterations in Seller Protection Fund claim process
SPF eligibility now ties closely to Tag Loop compliance. Missing or unverified Tag Loops can lead to claim rejection, so sellers must document attachment and scanning procedures.
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Sellers should store proof of Tag Loop scans and packaging checks as part of claims documentation.
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Tag Loops facilitate faster and clearer dispute resolution when records are maintained correctly.
Final words
Myntra’s Tag Loop requirement can significantly improve authenticity, reduce fraud and streamline returns when implemented correctly. Initial rollout may present operational challenges, but with training, integration and continuous improvement, Tag Loops will strengthen the e-commerce ecosystem for sellers and customers alike.
