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Examining Myntra's New Tag Loop System: Implementation, Impact and Future Outlook

The use of Tag Loop by Myntra is one of the most important changes in the e-commerce operations when it comes to the authentication and supply chain management of products. Through this post, you will be enlightened about the requirement for capturing Tag Loop Codes, detailing its purposes, applications and expected impact on sellers and consumers alike.


Overview of Myntra’s Tag Loop Code Requirement:

Myntra, where you can buy various products for lifestyle, fashion and more, has been the first one to make it mandatory to use the Tag Loop Codes on several of its products. You will get to know more aspects of this new requirement in this section of this blog.


Purpose and Implementation


1.Enhancing the Product Authenticity and security

The foremost reason why this new requirement is added by Mynta is to ensure higher levels of authenticity and security of its products when they are sold and delivered to their customers from Myntra. Another reason for using this new system is to eliminate the issues relating to counterfeit goods and returns that are made without any legit reasons.


2.Streamlining the supply chain process

With the help of Tag Loop Codes, it will be much easier for the sellers to have better tracking and management of the supply chain. It can be tracked from the warehouse till it has been delivered to the customers.


3.Selective Implementation

The use of Tag Loop Codes is made mandatory for some categories of product so that these can be differentiated on the basis of their value. Initially, these tags will be used on the products with higher value and to those with higher chances of facing fraudulent activities.


More about Tag Loops

The Tag Loop act as an inalterable identifier for the products on which they are attached. These are able to label the products with the help of the unique, scannable code that is printed on each Tag Loop. Each Tag Loop has a different code so that these can be differentiated from each other.

These codes are made of plastic and therefore, are tamper-evident. These have labels that are used to identify and differentiate one product without opening it. When the products are packed in the warehouse, the Tag Loop attached to it must be scanned and should be stored along with the product details on the warehouse management system.


Impact on sellers and consumers

When it comes to the sellers, these Tag Loops are going to create a new process that will streamline the whole packaging and shipping operations. Additionally, it will ensure that sellers comply with the requirements of Myntra’s rules and therefore, it will make it difficult for the sellers to file fraud claims.

The customers are going to be getting several advantages from the Tag Loop requirements of Myntra. This will ensure that the customers always get authentic products and there will always be a layer of trust when customers buy products from Myntra.


Future Outlook

Initially, these Tag Loops will only be applied to selected categories only. However, moving forward, more categories will be added based on the effectiveness of this new system and the feedback it gets from the affected parties. There will be continuous updates in the Tag Loop to ensure that these keep on becoming more and more effective in future.

With the help of these Tag Loops, Myntra aims to ensure that there is increased authenticity as well as security in delivering the products to the customers. This will increase the customer satisfaction but there is still a lot more to explore in the Tag Loop system in the e-commerce landscape.


Understanding the Tag Loops

Tag Loop is a highly important component in the e-commerce marketplace. These are crucial in the logistics and product management arenas. There are various industries that are already using it while others are on the verge of installing it into their systems. The basic concept of tag loops is that these are for the purpose of security. These are inalterable locks that also act as unique identifiers for products.

The buyers as well as sellers can scan it to get the full details of the product to which these are attached. The main function for which these are introduced is none other than ensuring the traceability and authenticity of products when they are shipped from the warehouse till they are delivered to the customers or back to the warehouse in case of returns.


The Importance of Tag Loops

The Tag Loops are brought up by the e-commerce sellers in order to prevent some possible events. There are several crucial reasons which leads to make the tag loops very crucial in the e-commerce industry and some of the most important ones of them are given as follows:

1.Prevent of various fraud activities can be done with the help of tag loops like wardrobing and returning the counterfeited items.

2.These are crucial in enhancing the supply chain management as they enable the sellers to trace the item from the origin to its destination or back to the origin.

3.Getting a shoot in the customer trust in e-commerce platform is an important reason for the tag loop use in this industry. When these tag loops are intact on the product, customers feel safe of their products.

4.Tag loops make the process of return even simpler and helps in streamlining the whole process by verifying and accepting returned products without disputes.


When Tag Loops Go Missing - Consequences!

There can be some serious issues when the operator fails to fetch the tag loop while packaging a product. Some of the complications that it may lead to are given as follow:

1.It may be very difficult for the sellers to claim for the seller protection funds in case they are unable to find the tag loop. When the Tag Loops are missing from any products, such products are ineligible for claims which can lead to heavy losses to sellers.

2.The logistic processes can be smooth with the Tag Loops but when the tags go missing, it can create hurdles in the process of logistics as it becomes impossible to trace the items and verify them.

3.Customers may not be satisfied when they receive products without tag loops as these tag loops act as a sign of authenticity and security.

4.When the above given issues arise, it can lead to various operational delays and potential inefficiencies in the supply chain management. This can cause further significant issues that hamper the image of the organization.


Myntra Product Categories with Tag Loop Requirements

There are several categories for which Myntra has specified the rule to implant the tag loops. It is necessary that all the sellers on Myntra understand the importance of the new Tag Loop requirements.

Checking the Eligibility criteria for Tag Loops

There are several steps that are to be followed in order to check the a product category is eligible for tag loops or not. These steps are given as follows:

  • First of all, navigate to the partner portal and move into the access reports and then to operational reports.

  • From here, download the Seller_listing_report. Locate the column A in this listing report and apply the filters based on the eligible category.

  • If you are willing to get more information on the tag loops, you may also refer to the A, E, H, I, J or K column.

Some of the categories that are eligible for the tag loop requirements on Myntra are electronics, luxury goods as well as high end apparel. Along with these, the products are easily replicable are also in this category with the high return rate products.

The strategy to implement the tag loops is to initially use it on selected IDs where the sellers need to attach a tag loop before the product is packed. Then, it is mandatory for the sellers to scan the tag loop and record it against the order line item.

With a clear understanding of the tag loop system, its importance and the consequences of missing it, the buyers can make the whole process more efficient. Moreover, this will further enhance the entire reliability of the e-commerce ecosystem.


More about the Myntra Tag Loop Implementation

In order to implement the new tag loop system in the Myntra, there is a need for phased approach, specific packing instructions as well as a thorough understanding of the uniqueness of tag loops. In depth information on the tag loop implementation are given further.


Implementation Phases

There is a need for proper structure as well as a phased sequence for the successful implementation of Tag Loop System. First of all, there is going to be the pilot phase where the focus will be on selecting the groups of style IDs and then, the purpose of the process to be tested by identifying challenges and refining the approach.

Then comes the style selection based on the product value, return frequency and susceptibility to fraud and it aims to contain a mixture of categories and styles. After this, there will be a close monitoring of the styles selected for tag loop and feedback will be gathered from the stakeholders and other parties involved along with the Myntra Representatives. 

With successful implementation of this system in selected few categories, e-commerce can move on to further add more categories to the list of selected categories. Here, the learnings from the pilot phrase will act as a guide for expansion of this list.


Packaging Phase

Packaging is one of the most important aspects of the tag loop system and therefore, it is important to understand how it is to be done. THere are various details that a seller must know about packaging with the tag loop and these details are given here.

Before the packaging starts, the tag loop is to be attached to the product very securely and it has to be visible and easily scannable.

After this, the tag loop is to be scanned and attached with the order line item in the system of the warehouse. Check it twice before the product is out for delivery. In case of mismatch, rectify the information. Then, the product can be prepared for dispatch with the standard packing process. Also, proper care must be paid to the packaging so that the product or the tag loop is not damaged during the transit.

Tag Loop Uniqueness

The uniqueness of the tag loop is the main aspect as it ensures an additional layer of authenticity, security and traceability in the order. It has to be understood properly and the following details will help you with it.

  • Each and every order has a different code on the tag loop and this helps in tracking and authentication process.

  • Once used, it is not possible to use the tag over and over again for other products. It creates and assigns an individual journey to each tag.

  • When returns are initiated, the tag loop helps ensure that the product returned is the same that was delivered. Also, quick resolution of disputes is possible.

  • Inventory management is made more efficient and simpler with the help of tag loops. Through these tags, it is easier to maintain accurate records and bring down possible errors in inventory management.

The above given details are why tag loops are a very important and unique aspect of e-commerce nowadays. With addition of these tags in the Myntra’s system, it will be easier for the sellers to get more trust from the buyers and the whole process of selling will be efficient.


Tag Loop’s Importance in E-commerce Operations

The use of Tag Loops in the e-commerce operations is going to better the integrity and efficiency of the online retail operations. Now, we are going to pay attention to the significance of tag loops and their role in changing the environment of online selling as well as its effects on Seller Protection Fund claims.


How tag loops combat frauds?

There is a strategy behind the use of tag loops in the Myntra’s selling system and it raise a fight against various types of frauds in the online retail businesses. Let’s get into its details:

  • Wardrobing is one of the most common frauds in the online retail market and with the help of tag loops, it can be prevented. When the products are purchased, used and then returned back to the retailer, it can lead to a serious issue and with the tag loops, this can be resolved as it creates a tamper evident seal. This seal breaks if the products are used and therefore, wardrobing can be prevented.

  • Brand reputation is threatened when the items are counterfeited. Therefore, when there is a tag loop attached to the product, it ensures that retailers can authenticate the products that are less or more effective while packaging them. Fake goods are eliminated from the process with the tag loops.

  • There is an increase in the traceability and accountability with the tag loops as it can be done using a unique code given to each tag loop. It can be scanned right from the warehouse till the product is delivered to the customer or back to the warehouse making accounting easier.

  • When there is a tag loop attached to the product, customers  know that this is a genuine product. They get confidence in brand and product authenticity and quality.

  • Customer behavior and product movement can be easily tracked and data can be collected with the tag loops which can further help in improving the process or quality and in strategic decision-making.


Tag Loops Impact SPF Claims?

When the tag loops are used correctly, it has a direct impact on the SPL claims and can lead to consequences for the retailers on platforms like Myntra. We are going to understand these things in detail here.

First of all, checking eligibility is important when it comes to SPF. It is a protection for the sellers against losses caused due to frauds, returns and other problems. When a seller does not use the Tag Loops correctly, it can lead them to be ineligible for the seller protection fund claims and therefore, financial losses.

If a seller is on Myntra and sells products of a category that need Tag Loops, it will be difficult for them to sell products without a tag loop code as it can only be done with a scanned tag loop code. Also, if the products are returned and there is no tag on it, it can lead to difficulty in filing for SPF claims.

When a seller does not comply with the tag loop procedure, it can lead to operational delays and inefficiencies in handling returns and claims. Moreover, sellers risk their SPF claims in case they do not follow the tag loop protocols.

As mentioned earlier, tag loops help in enhancing the overall documentation and bookkeeping process. However, in case the seller does not use tag loop, it can disrupt the smooth running of the bookkeeping process and claim approval. 

In case the seller has followed all the rules and procedures related to the tag loop requirements on myntra, it can have a positive impact on their position on the platforms. Moreover, strategic moves like use of tag loops can safeguard sellers and their operations from potential risks of financial and operational mishaps.


Frequently Asked Questions on Myntra Tag Loops

General Questions

1. What is a Myntra Tag Loop?

A Myntra Tag Loops is a secure, scannable code tag that is attached with the products before packaging to ensure authenticity, accountability, security and traceability of the product.

2. Why has Myntra introduced Tag Loops?

It has been introduced to cut down the fraud and increase the product authenticity to shoot up the overall integrity of its supply chain. 

3. How do Tag Loops enhance product security?

The tag loops are a unique, tamper proof identifier to each product that helps in verifying the product authenticity and tracking throughout the whole delivery cycle.

4. Are Tag Loops required for all products on Myntra?

No, tag loops are yet only required for high value and some distinct items on Myntra includes goods that are high in value, luxury items and the products with high return rates.

5. These are to be attached to the product before the packaging process starts. Tag loops must be fastened properly and should be scannable.

6. What happens if a Tag Loop is not scanned during packing?

Failure to scan the tag loop during packaging can lead to consequences for sellers like ineligibility to get Seller Protection Fund Claims and disturbance in verification and traceability.

7. Can a Tag Loop be reused for another product?

One Tag Loop can be used once only as it has a code that is attached with product order at the before packaging.

8. How do Tag Loops impact the return process?

When products are returned with tag loops, it becomes easier to tell if the product is used or not. Furthermore, it enables the seller to verify if the product returned is authentic and the same which was originally sent.


Tag Loops Use & Verification Specific Question

1. How does Myntra verify the authenticity of Tag Loops during returns?

Tag Loops have a unique code on them that is aligned to the product information to ensure authenticity and consistency during returns.

2. What should be done if a Tag Loop is damaged or missing?

In case the product tag loops is damaged or missing, a new one has to be assigned to the product before it is packed for dispatch.

3. Is there a penalty for not using Tag Loops correctly?

Yes, there are penalties like disqualification from the Seller Protection Funds claim and operational problems.

4.How does the Tag Loop system integrate with Myntra’s SPF claims?

It does so by providing a more convenient and reliable option for verifying the product handling and claim eligibility.

5. What are the best practices for managing Tag Loops in high-volume operations?

For the high volume operations, scanning the tag loop within the existing workflow is the best option to go for. There must be strict compliance maintenance and regular staff training for using and adding tag loops to products.

6. How should discrepancies in Tag Loop records be handled?

It should be taken care of by properly addressing the packaging records and verifying them. Incase of mismatches, it has to be updated in the system with correct details.

7. Will Myntra provide training or resources for the Tag Loop system?

There is a chance of both yes and no in this case. There has not been clarification about the same but there may be some training for the sellers in this regard.

8. What are the future developments planned for the Tag Loop system?

It includes better tracking capabilities, simpler warehouse management systems and a higher number of product categories.


Critiquing Myntra’s Tag Loop execution and implementation

Being a new requirement in Myntra's operations, there is a need for close and careful observation on the Tag Loop system. With a strategic approach, it can be used to maximize its benefits and decrease the issues that may arise.


Insights and impact of Tag Loop Usage

  • Tag loops can have a great positive impact on the product safety as it has unique identifier code. This helps in deterring fraud acts like wardrobin.

  • There is better traceability with the help of these tag loops as the codes assigned with the tag loops stay with the product throughout the delivery process. This also streamlines the supply chain management.

  • Customers can have more confidence in the authenticity of the products delivered from Myntra.

  • Data collection is another very huge positive aspect of Myntra's tag loop requirement. This data can be used to get insights on customer behavior as well as efficiency of the supply chain.

  • There may be some operational challenges in the tag loop implementation in the already existing processes like packaging and system updating. Staff training may further increase the cost.


Tag Loop Guidelines for Return Handling

  • With the tag loop intact, it is ensured that the product is authentic in case of returns. It has to be intact with the product and should match the code that was assigned to the product at the time of dispatch.

  • In case the tag loops are missing from any products during the return process, additional quality checks must be done by the investigators.

  • Make sure to maintain the records of returns with the tag loop status for better claim services for customers. Moreover, the staff has to be trained to handle the returns with tag loops for easier verification and record keeping.


Alterations in Seller Protection Fund Claim Process

  • In order to be eligible for SPF claims, some category sellers must attach tag loops on its products. In case of missing and unverified tag loops, claims can be rejected.

  • Sellers need to add more documentation confirming that they attach tag loops with the products before packaging.

  • With the help of tag loops, there is easier and better dispute resolution in case of returns and claims.


Suggested Changes

  • There is a possibility of technical glitches in scanning the tag loops and it can be resolved with regular system maintenance and updates. Not to mention, backups are mandatory.

  • Non-compliance from the staff’s end can be a problem and it can be resolved by training the staff members on attaching, scanning and updating the tag loops on systems.

  • Process integration issues can arise as the tag loop application may not be there in the existing packaging and shipping process. However the ultimate solution to this issue can be the workflow analysis. After this, the seller can redesign the workflow to implement the tag loop system without disrupting the existing workflow.

  • Lack of awareness among the customers regarding the tag loop system can be an issue and this can be solved with customer education through FAQs, product descriptions and after sales communications.

  • If there is limited feedback, there will not be improvements in the Tag Loop System. To tackle this, there should be a feedback channel for communication to ensure continuous improvement.


Final words

Myntra’s Tag Loop Requirement can be a turning point in e-commerce retail services. It will help the platform in ensuring customer satisfaction, seamless deliveries, minimum fraud activities and much more. However, this is still new on Myntra, and therefore, close observation is needed for easier implementation as well as future advancements. There may be challenges in implementing this new system initially, but once done, it makes e-commerce a more secure and efficient ecosystem.Myntra’s Tag Loop Requirement can be a turning point in e-commerce retail services. It will help the platform in ensuring customer satisfaction, seamless deliveries, minimum fraud activities and much more. However, this is still new on Myntra, and therefore, close observation is needed for easier implementation as well as future advancements. There may be challenges in implementing this new system initially, but once done, it makes e-commerce a more secure and efficient ecosystem.

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